Inverselogic’s 2019 Holiday Gift Guide

It seems like yesterday that we celebrated the New Year, and in a blink of an eye, the holiday season has arrived once again. Inverselogic’s 2019 year was quite eventful and exciting with the onboarding of new client projects such as the establishment of Second Home’s new Los Angeles based location – a co-working space that evokes a futuristic atmosphere, the debut of Cellar Thief’s new website – an e-commerce store for wine enthusiasts – in addition to the site launches for Walker Wines and Blacksmith Wines – two stores that celebrate discriminating collectors who seek rare wines from the world, such as French Bordeaux or Italian Barolo. Even though the year is coming to a close, we are still busy with ongoing Windows 10 operating system upgrades as well as our preparation for the upcoming 106th Annual Rosebowl Game – a perfect way to kickstart 2020 with one of the year’s largest sporting events. 

While 2019’s conclusion is fast approaching, our enthusiasm for imparting valuable cyber security information never wanes. Alongside this, Inverselogic strives to provide all our clients with top quality technology services, and our dedication to client satisfaction has been and always will be one of our principal missions. Additionally, our team is committed to delivering innovative technology solutions that best serve our clients’ needs and ensure their continued success.

We would like to express our sincerest gratitude to all our wonderful clients for making 2019 another fantastic, prosperous year. Every year brings us the opportunity to learn, grow, and succeed with our clients. We’re thankful for our business partnerships and the goals that we achieve through every project together. From our team to yours, we hope your 2019 was just as successful.

Inverselogic welcomes the forthcoming new year as we look forward to what 2020 may bring. We would like to wish you a fun and safe holiday season and a very Happy New Year!

Please enjoy our annual Holiday Tech Gift Guide, which features all of this year’s newest and coolest gadgets. We understand that holiday shopping can be hectic around this time, so we’re here to make your experience stress-free as you search for that perfect gift for your loved ones!

Inverselogic’s 2018 Holiday Gift Guide

Another year, another holiday season!

2018 has been nothing short from fun and exciting here at Inverselogic. From building new client relationships, to attending conferences such as Glendale Tech Week where our president Ara Aslanian spoke, we can most certainly say this year has been quite eventful. Back in September, Ara had the pleasure of chairing this year’s Pitchfest committee at Glendale Tech Week’s 3rd Annual Exhibit and is looking forward to speaking about the latest ransomware threats and valuable cyber-hygienic tips at L.A.’s Cyber Security Summit. While this year is coming to a close, we’ve had the pleasure of further educating our clients about the best cyber and data security practices, and we look forward in continuing to do so.

We make it our personal mission to not only serve our clients in the best ways possible, but to also tailor our services to their exact needs. It’s important for us to exceed our client’s expectations, which is why we stay up-to-date with current technology trends and discover new, innovative ways to serve their ever-expanding business needs.

We wanted to take a moment to express our sincerest gratitude to our wonderful clients for making 2018 another successful year. We’ve been given great opportunities to grow, learn, and succeed as a team, but we couldn’t have done it without you. We are more than thankful for all that we’re able to accomplish in partnership with you and your business. We hope that 2018 was just as prosperous for your team as well.

We are beyond excited to see what’s to come in 2019, and with that, we wish you the most wonderful holiday season and a very happy new year!

Please enjoy our 6th annual Holiday Tech Gift Guide. As November and December are the busiest months within the year, we’re here to help you take the guesswork out of shopping for that perfect gift!

Inverselogic 2014 Holiday Gift Guide

Inverselogic Tech Gift Guide

The holidays are upon us, and that means you probably have quite a bit of shopping to get done! We believe that the best in technology works to enhance our lives and there are plenty of different gadgets to choose from! We’ve created this gift guide to help you find the right tech gifts for everyone on your list! With over 50 products, this is our biggest guide yet- we hope you find it helpful!

Enjoy our 2014 Tech Gift Guide!

Planning on flipping through it all later? Below is a short preview on some of our top picks.

A Tablet for Your Money’s Worth

Priced at $180, the 32GB HP Stream 8 sounds too good to be true. The HP Stream 8 is a fluid Windows 8.1-based tablet that  even comes with a 1 year subscription to Office 365 Personal. Find it at HP.com

The Pebble Watch That is All Grown Up

Last time we saw Pebble it looked more like a toy. This time around, the smartwatch company has a new line: Pebble Steel ($199), that has a much more sophisticated look! Check it out for yourself at GetPebble.com 

A Fitness Tracker Ready for Anything

Priced at $100 for the holidays, the Samsung Galaxy Gear Fit is a waterproof fitness tracker that comes with multiple band options so it’s always ready for whatever situation you find yourself in. Get yours at Samsung.com

The Smart Thermostat

The Nest Learning Thermostat is one of the most popular for automated temperature control. The device learns users’ schedules, programs itself, and can be controlled with a mobile app. $250 at Nest.com

Going Hands-Free with Gloves

Beartek’s bluetooth gloves allow the wearer remote access and control of their phones and GoPro cameras. A simple touch of the thumb to the appropriate finger safely activates desired functions like answering phone calls, controlling music, and recording video. $95 – $145 at BeartekGloves.com

Smart Home Fun

Perfect for kids (or adults who like to tinker), this Little Bits Smart Home kit has everything needed to automate different parts of your home, from automating your curtains to open at sunrise to even making a remote controlled pet feeder. The 14 module kit is now selling for $250. Check out kit details at littlebits.cc


The Custom Gift

For a unique gift that’s both personalized and functional, create your own phone or tablet case with your own image printed on it from Zazzle.com. Prices vary according to case design.

Back to School Tech for 2013

With school just starting, now is the best time to find the tech your family needs to be ready for the school year. For pricier purchases, it isn’t too late to snag some great online deals. Use our guide to find the best software and gadgets based on your student’s age level.

Pre-School to Grade Level

Leap Pad

If you are hesitant to hand over your tablet to younger children, a kid-friendly learning tablet like the Leap Pad series by Leap Frog is a great option. Designed for kids ages 3-9, these hardy tablets have over 800 educator-approved games and apps sure to keep the little one busy and learning. The tablets come in three variations ranging from $79.99 to $149.99.

Elementary Level

If your kids are a little older and are already using your gadgets, consider giving them a head start on honing their typing skills- developing a skill that will be useful in the future. Sites like Fun to Type make learning fun.

Jumpstart

Age-appropriate interactive software and online games can make learning more engaging while complementing what kids learn in school. They also provide a foundation for technology proficiency. If you’re wary about letting your kids online, stick with tried and true sites like http://www.jumpstart.com, where you can even manage your child’s games and access free resources and worksheets.

Middle School and Teens- E-Readers and Desktops

For avid bookworms, an e-reader is a great tool for keeping reading materials handy. If your student prefers electronic paper over backlit, check out the Kindle, Nook, and Kobo:

Amazon Kindle Paperwhite $119

Kindle Paperwhite

Barnes and Noble Nook Simple Touch with GlowLight $100

Nook Simple Touch Glowlight

Kobo Glo $150

kobo glo

For teens who are interested in using their portable devices for reading and entertainment, the iPad mini is a great option, starting at $329.

ipad mini

Middle school and high school students will need their own computers or at least access to a shared computer for schoolwork and personal use. To get more bang for your buck, consider a desktop, which will have better performance, more features, and more options for upgrades than a laptop of the same price.

Lenovo IdeaCentre H520s Desktop $370 on Amazon

Lenovo IdeaCentre H520sDell OptiPlex 7010 $580 via Dell

Dell Optiplex 7010

Higher Performance: HP Envy h8-1430 Desktop $670 via Amazon

HP Envy h8-1430 Desktop

Since kids at this age typically aren’t on the go (on their own, at least), mobility isn’t a must-have for school-related activities like word processing. However, if mobility is a must-have for your kids or for your family, read on for the best laptop picks.

High School and College Students- Laptops

As students get older, the need for mobile computing becomes a higher priority. There are tons of options suitable for different needs. Make sure you talk with your student to understand which features are important to them, and find out if their university or program of study has any required software with processing and resolution requirements (like CAD for engineering students).

Value, Casual Use: ASUS X202E-DB21T $400 via Amazon

ASUS-X202E

Lighter with Higher Performance: Acer Aspire S3-391-6899 $509 on Amazon

Acer Aspire S3-391

Multimedia: Lenovo – IdeaPad 14″ Touch-Screen Laptop $799 via BestBuy.com

Lenovo IdeaPad

Portable with Long Battery Life: Apple MacBook Air MD761LL/A $1,089 via Amazon

Apple Macbook Air

Premium Ultrabook: Samsung Series 9 NP900X3C-A05US 13.3-Inch Premium Ultrabook $1,294 via TigerDirect

Samsung Series 9

 

Keep in mind that college students can usually get better deals on devices and software bought through their school along with the benefits of on-site hardware repair.

Stay tuned for our next post on back to school phones, tablets, and accessories!

The Smart E-Commerce Checklist

If you’ve decided to launch an e-commerce site, congrats! If you’re still on the fence about it, use our checklist to take note of how a good e-commerce site can help you increase sales and reach new markets.

Have you ever tried using an e-commerce site, but had such a negative experience that you chose to buy elsewhere? Maybe the product images were limited and grainy, or maybe editing the shopping cart was so frustrating that you simply left before checking out. These are the kinds of mistakes that lose potential customers, so before going live with your own store, check that it has all the essentials for great customer experience.

For more ways you can improve sales and customer satisfaction online, visit our Smart E-Commerce page for a comprehensive list of useful e-commerce business app features.

User Friendly Design and Informative Features
This may seem like a no-brainer, but when creating an e-commerce site, some people forget to keep in mind customer experience. Can visitors filter based on price, product categories, and other specifications? Is it easy to add, delete, and modify items in the shopping cart? Remember to design with ease of product browsing in mind, as well as access to important information like customer reviews, store locations and hours, and the best way to contact you.

Gerge's e-boutique makes a a great first impression with clean and simple design, easy to navigate, with large product images and prominent branding.
Gerge’s homepage makes a a great first impression with clean and simple design, clear navigation links, large product images and prominent branding.

High Quality Product Photos
Putting a little extra thought into your photography can boost the appeal of your goods. During your next shoot, have your products photographed from different angles, in the context they will be used, and make sure you walk away good quality, high resolution shots. Showcasing products in action allows your visitors to gauge physical features like size and textures. Visualizing your products in context also helps convince shoppers that your goods will be a great addition to their homes (or other environments). Need more direction? Watch this helpful video on how to take quality product shots.

Pottery Barn features photos of their tablewear in context, being used for multiple purposes like entertaining in themed parties and simple dinners. Each product also is shown from at least three different angles with zoom-in capability.

Sales and Promotions
Deals, promotions, and freebies are a great way to increase traffic and sales. If you have a brick and mortar, customers might not see a need to browse an online store with the same offerings. To give customers incentive to buy online or visit your web store, give web-exclusive offers like flash sales, free shipping, and online-only items.

Takami Sushi Restaurant’s homepage greets visitors with enticing promotions.

News and Popular Products
Your site should be a source for useful information that facilitates the purchase decision process. Highlight company news, product launches, and items that are proven winners. It can be difficult to evaluate product quality simply by looking at photos, so help guide customers by showing off what’s new and what other customers already love.

Fischer Wieser News
Fischer and Wieser’s page has news about the company’s products, useful recipes, and even online promotions.

Personal Accounts 
Customer accounts open your site to a world of possibilities for customer involvement during the shopping experience. Personal accounts allow visitors to use shopping carts, write product reviews, create wish lists, and generally make shopping more personalized and social. Personal accounts can even help give you an idea of what products select customers might like in the future.

Sephora customers with Beauty Insider accounts are rewarded with points redeemable for products. They are also prompted to rate recent purchases and can receive product recommendations based on their purchase history. Those who spend enough to become a “VIB” enjoy even more perks.

Links to Social Media Profiles
Shopping is a fun social activity for many people, so if you have a website, make sure your social profiles are easily accessible. Having followers on Facebook, Twitter, Instagram, LinkedIn, and other social sites is one of the best ways to spread news about your business and products. Set up social accounts that are most appropriate for your business.Think of these accounts as additional channels to use along with direct mail, email, and any other forms of marketing communications you are using.

Karoun Dairies posts to Facebook regularly with recipes, news, and photos of delicious foods which use their products.

Trustmarks
Some people just don’t trust online stores. Aside from not being able to physically experience products through all five senses, some are apprehensive for security reasons. Win over these customers with trust marks that ensure that their valuable personal and financial information is safe with you.

Trust Marks

There are many other ways you can improve your e-commerce site for your customers and your business. User-friendly features aside, the right business technology solutions can help you monitor e-commerce and in-store sales to forecast future trends more accurately. You might want more robust data and analyses for better insight on what marketing, operations, product development, and other business-related decisions should be made. With the right tools, you are better equipped to meet your customers’ needs and earn their loyalty.

 

 

Jeans Shopping with Bloomingdales Body Scanners

Shopping for the perfect pair of jeans involves finding them in the right color, wash, cut, and feel that is both comfortable and flattering. Now five Bloomingdales locations have a device to help make your experience a little easier if you’re interested in high end denim. These select Bloomingdales stores have installed a Me-Ality body scanner that can scan your body to find the right style and most flattering fit for you.

me-ality body scanner

After having been scanned, shoppers will receive a print out with suggestions for styles that would best suit their body types along with more accurate sizing. They will also create an online profile where they can access this information. Talk about high tech shopping.

These machines are available at Bloomingdales’ 59th Street flagship in Manhattan, Roosevelt Field Mall, CA; Chevy Chase, MD; Santa Monica Place, CA; and South Coast Plaza, CA.