Inverselogic’s Director of Technology Offers Expert Recommendations for Cloud Storage in New Survey Report

Inverselogic, Inc.’s Director of Technology Jeff Alerta Offers Expert Recommendations for Cloud Storage in New Survey Report

Did you know that 14% of small- to medium-sized businesses using free cloud storage are storing medical data? And 11% are storing banking data?


A recent survey by Clutch, a leading B2B IT ratings and reviews firm, found this and more eye-opening statistics on 2016 trends in cloud storage as part of their 2nd Annual Small Business Cloud Storage Survey.

Jeff Alerta, Director of Technology at Inverselogic, Inc., offered expert commentary on the results, with advice and recommendations that small businesses can implement to ensure they are using their cloud storage effectively and safely.

In regards to storing sensitive data in free cloud storage, Alerta said, “If you need to be HIPAA compliant or PCI compliant, you should be using the highest level of security that you can obtain, and usually that’s not present on most free cloud storage accounts.”

“If it won’t kill your business to lose your information or have it compromised, then you can take advantage of free cloud storage,” he continued. “But if it would be devastating if the information you need to store was compromised, then you should go with paid cloud storage, because they have beefier security.”

A follow-up report, titled “5 Steps to Cloud Storage Success: A Guide to Selecting Your Cloud Storage Provider,” offered advice for small businesses currently in the process of selecting their cloud storage provider.

For example, the article asks, “What sort of issues can you expect with your cloud storage provider?” The survey found that over a third of respondents had no issues with their cloud storage in the past 12 months, while the rest divvied up their responses amongst other issues.


Speaking to the third who experienced no issues, Alerta said, “Almost all of the cloud providers nowadays have become very stable, redundant and pretty much know what they’re doing now so that outages are very, very rare…The systems are engineered so you don’t really notice when an outage occurs.”

Cloud storage is here to stay. Alerta said that the popularity of cloud storage in business increased lately due to its greater acceptance in the home.


“Once they started to see the advantages of actually having your data backed up to the cloud – where if something happened to your computer, you would be able to recover it quickly – they started to say, ‘Well, if I can do this with my home computer, wouldn’t this also help me with my business computer?’,” said Alerta. “So that’s when the business of essentially using cloud storage for backing up your servers and your work computers started to become popular.”

Thus, insights into their industry, such as those offered by Alerta, become increasingly necessary.

Cybersecurity Trends for 2016

Today we can do just about everything with the help of the internet- view and control bank accounts, peruse and shop from stores around the world, connect with new people or video chat with distant friends and family, even control smart objects like kitchen appliances from afar. The same effect can be observed in business, with more and more day-to-day operations becoming automated or conducted online.

It’s no surprise that privacy and online security is going to be a prolific topic of concern in 2016 and beyond. With all kinds of sensitive information being transferred between different parties, hackers have more opportunity than ever to try and steal information to either sell on the dark web or use for their own financial gain.

There are many precautions consumers and businesses should take to stay in control of their confidential information and protect business assets. For users, get started with our comprehensive Guide to Cyber Security and our Guide to Email Security.

For a general idea of cybersecurity trends, check out our infographic:


Cybersecurity 2016

In the coming weeks, we will continue our Cybersecurity series to help inform users of how to protect their information. Stay tuned for more on common social engineering tactics, how to protect your inbox through safe email practices, bolstering information security on mobile devices, and how to control what is shared on social media.

Interested in protection for your business? Visit our website to learn more about our cybersecurity services and contact Inverselogic to speak with an expert.