Inverselogic’s 2019 Holiday Gift Guide

It seems like yesterday that we celebrated the New Year, and in a blink of an eye, the holiday season has arrived once again. Inverselogic’s 2019 year was quite eventful and exciting with the onboarding of new client projects such as the establishment of Second Home’s new Los Angeles based location – a co-working space that evokes a futuristic atmosphere, the debut of Cellar Thief’s new website – an e-commerce store for wine enthusiasts – in addition to the site launches for Walker Wines and Blacksmith Wines – two stores that celebrate discriminating collectors who seek rare wines from the world, such as French Bordeaux or Italian Barolo. Even though the year is coming to a close, we are still busy with ongoing Windows 10 operating system upgrades as well as our preparation for the upcoming 106th Annual Rosebowl Game – a perfect way to kickstart 2020 with one of the year’s largest sporting events. 

While 2019’s conclusion is fast approaching, our enthusiasm for imparting valuable cyber security information never wanes. Alongside this, Inverselogic strives to provide all our clients with top quality technology services, and our dedication to client satisfaction has been and always will be one of our principal missions. Additionally, our team is committed to delivering innovative technology solutions that best serve our clients’ needs and ensure their continued success.

We would like to express our sincerest gratitude to all our wonderful clients for making 2019 another fantastic, prosperous year. Every year brings us the opportunity to learn, grow, and succeed with our clients. We’re thankful for our business partnerships and the goals that we achieve through every project together. From our team to yours, we hope your 2019 was just as successful.

Inverselogic welcomes the forthcoming new year as we look forward to what 2020 may bring. We would like to wish you a fun and safe holiday season and a very Happy New Year!

Please enjoy our annual Holiday Tech Gift Guide, which features all of this year’s newest and coolest gadgets. We understand that holiday shopping can be hectic around this time, so we’re here to make your experience stress-free as you search for that perfect gift for your loved ones!

Inverselogic’s 2018 Holiday Gift Guide

Another year, another holiday season!

2018 has been nothing short from fun and exciting here at Inverselogic. From building new client relationships, to attending conferences such as Glendale Tech Week where our president Ara Aslanian spoke, we can most certainly say this year has been quite eventful. Back in September, Ara had the pleasure of chairing this year’s Pitchfest committee at Glendale Tech Week’s 3rd Annual Exhibit and is looking forward to speaking about the latest ransomware threats and valuable cyber-hygienic tips at L.A.’s Cyber Security Summit. While this year is coming to a close, we’ve had the pleasure of further educating our clients about the best cyber and data security practices, and we look forward in continuing to do so.

We make it our personal mission to not only serve our clients in the best ways possible, but to also tailor our services to their exact needs. It’s important for us to exceed our client’s expectations, which is why we stay up-to-date with current technology trends and discover new, innovative ways to serve their ever-expanding business needs.

We wanted to take a moment to express our sincerest gratitude to our wonderful clients for making 2018 another successful year. We’ve been given great opportunities to grow, learn, and succeed as a team, but we couldn’t have done it without you. We are more than thankful for all that we’re able to accomplish in partnership with you and your business. We hope that 2018 was just as prosperous for your team as well.

We are beyond excited to see what’s to come in 2019, and with that, we wish you the most wonderful holiday season and a very happy new year!

Please enjoy our 6th annual Holiday Tech Gift Guide. As November and December are the busiest months within the year, we’re here to help you take the guesswork out of shopping for that perfect gift!

Inverselogic’s 2017 Gadget Gift Guide Is Here!

Another year, another holiday season!

2017 has set a new standard for fun, exciting events at Inverselogic. From building new relationships to attending conferences where our president Ara Aslanian has spoken, the year has been nothing short of eventful here. And with the launch of reevert, our backup, storage and recovery solution, we’ve had the pleasure of educating our clients about the best cyber and data security practices.

We make it our personal mission to not only serve our clients in the best ways possible, but also to tailor our services to their exact needs. It’s important to us to exceed our clients’ expectations, which is why we stay up-to-date with current technology trends and discover new, innovative ways to serve their ever-expanding business needs.

We wanted to take a moment to express our sincerest gratitude to our wonderful clients for making 2017 such a successful year. We’ve been given great opportunities to grow, learn, and succeed as a team, but we couldn’t have done it without you. We are more than thankful for all that we’re able to accomplish in partnership with you and your business. We hope that 2017 was just as prosperous for your team as well.

We are very excited to see what’s behind the doors in 2018 and wish you the most wonderful holiday season and a very happy new year!

Please enjoy our 5th annual gift guide. We know the holidays are a busy time of the year for everyone, so we like to help you take the guesswork out of gift shopping.

CLICK HERE TO DOWNLOAD
OUR 2017 GIFT GUIDE (PDF)

Satisfying the Online Customer

The annual Holiday Edition of the ForeSee E-Retail Satisfaction Index has been released with valuable information for online and off-line retailers. The report, showing results of over 24,000 surveys taken between Thanksgiving and Christmas, highlights the stark difference between rapidly increasing e-retail sales and the slow and almost stagnant increase in customer satisfaction over the years. 
How was your online shopping experience this holiday season?
So what’s the importance of customer satisfaction online? The study found that satisfied users are…
65% more committed to the brand overall
71% more likely to purchase again online
58% more likely to purchase off-line
69% more likely to recommend the retailer
67% more likely to purchase from the retailer again
Lower scores resulted from retailers failing to understand online customers’ shopping wants, needs, and expectations. Important elements rated by customers (that any e-retailer, big or small, should prioritize when creating their sites) were:
Price –customers’ perception of how fair or competitive the pricing is
Merchandise—the appeal, variety, and availability of products
Website Functionality—the usefulness, convenience, and variety of features available to users
Content—users’ perception of accuracy, quality, and freshness of information on the site
The top five highest scores on a hundred point scale go to:
  • Amazon.com (88)
  • LLBean.com (85)
  • QVC.com (84)
  • Vitacost.com (84)
  • EsteeLauder.com (83)

Sites with the greatest drops in satisfaction since last year:

  • JCPenney.com (5 point drop)
  • Store.Apple.com (3 point drop)
  • Dell.com (3 point drop) 
  • TigerDirect.com (3 point drop)
For complete details on the annual Holiday report, visit ForeSee’s Press Release Page.

Predictability of Your PIN Code

Taking advantage of holiday sales might mean more trips to the bank and frequent use of your debit card. Unfortunately, the more you use your bank card the higher your risk of vulnerability to fraud and identity theft. Have you ever wondered how easy it might be for someone to crack your PIN code? Database analysts at DataGenetics broke down the trends in passwords from previously released tables and security breaches.

The most common four digit password was”1234″ which accounted for 10.7% of all passwords analyzed. Not surprisingly, the second and third most common passwords were “1111” and “0000”. Think those are too easy to guess? If you use numbers like your birth date, zip code, or street number, your code can easily be guessed if your wallet is lost or stolen along with your debit card and ID. It would be safer to use a relative’s birth date or a number unrelated to your personal information.

The 20 most commonly used password codes are fairly predictable.

The most uncommon codes from the data set were “8068” and “8093”. But we suggest a safer strategy for keeping your money protected- keep your debit card secured at home when it’s not needed and use credit cards during busy shopping seasons instead.This way any fraud using your identity can be disputed, leaving your hard earned cash safe and untouched. Fraud of any kind is a hassle and can be a danger to your finances, but it is much easier to dispute a charge on credit than decreased cash in your account when bills need to be paid. So enjoy the after-Christmas sales, and remember to practice safer shopping!

IBM Predicts Sensing Computers in the Five Years

Tis the season for holiday shopping! While we love a great online deal, some things just aren’t easy to shop for on the web. Looking at fabrics and zooming in on goods with different textures just isn’t the same as sensing with physical touch. However, this could change in the next five years with new technology.

Senseg’s haptic technology gives touch screen the feel of different textures

IBM predicts that in the next five years smartphones will have the technology to mimic the sensation of touching different surfaces, similar to the way game controllers vibrate to mimic driving off the road in a video game. Senseg’s E-Sense technology uses electric fields to give the illusion of feeling different surface textures. IBM also predicts that by 2018 computers will enable all five senses. We’re not sure how smell and taste will come into play, but we’d love to see how the idea could be implemented in the retail, food, and even healthcare industries.

Shop Using QR Codes at Target

Shopping with kids during the holiday season can mean making a few more trips in order to get the toys they want without ruining the surprise. To compete with companies that make fast and discreet shipments like Amazon, Target has come up with a new way to shop—via mobile. 

One of the season’s popular toys will be the new Furby by Hasbro. Image courtesy of Engadget.
They’ve added QR codes to a list of the season’s most coveted toys. By scanning the code with your phone in stores you can order the toy and have it shipped to your home free of charge. All you need is to download the app onto a smartphone and enter credit card, shipping and billing information
Here’s a list of toys from their press release:

9 Months to 2 Years:
• Hasbro®  PLAYSKOOL Rockitivity Walk ‘n Roll Rider
3 to 4 Years:
• Just Play™ Bounce Bounce Tigger
• Hasbro® BABY ALIVE Baby Wanna Walk
5 to 7 Years:
• Hasbro® FURBY
• HEXBUG® Warriors Battle Zone Playset
• Mattel® Hot Wheels® Wall Tracks Power Tower® Track Set
• Fisher-Price® Imaginext® Eagle Talon Castle
• Leap-Frog LeapPad2 Explorer Exclusive Bundle (Target exclusive)
• LEGO® Friends Emma’s Horse Trailer (Target exclusive)
• Mattel® Barbie Photo Fashion Doll
• Mattel® Monster High® Scary Tales Doll (Target exclusive)
• MGA Entertainment® Lalaloopsy Harmony B. Sharp
• Hasbro® NERF N-Strike Elite Hail-Fire Blaster
• Hasbro® Spider-Man Dual Action Web Shooter
8 and Up:
• Spin Master Air Hogs® Hover Assault
• MEGA Brands® HALO 4 Warthog Vehicle
• Hasbro® BEYBLADE: METAL FURY DESTROYER DOME
• Hasbro® BOP-IT Smash
• Hasbro® EASY BAKE Ultimate Oven
• LEGO® Super Heroes Batwing Battle Over Gotham City