California residents rejoice – a new law passed for 2020 allows for greater consumer data protection in which one can opt-out of having companies collect and sell their data to third parties. This includes any data collected from social networking websites, consumer goods retailers, banks, etc.
The new act is called the California Consumer Privacy Act (CCPA) and ultimately protects people from having their data monetized. Under this act, consumers have the right to access copies of any data collected by companies. Those businesses that violate the Act can face State fines or sanctions placed upon them. Enforcement of the Act begins this year in July, and any company that has yet to comply with the change in data collection may not face trouble until then.
For those companies already in compliance with the new law, consumers can find their data collection opt-out pages typically under the Privacy tab. Recently, a directory of links was created to include these company pages for easy access to opt-out requests – if in case the page isn’t found straightforwardly on the company site homepage.